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The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth

Journal:The Lahore Journal of Business, 2017, Volume 5, Issue No 2

Author(s): Farida Saleem

Keyword(s): celebrity endorsement, word of mouth, Purchase Intentions, brand affection

Category

SOCIAL AND CULTURAL STUDIES
ENGINEERING AND TECHNOLOGY

Year

2015 or earlier
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